Which term refers to promotional activities to inform and persuade customers?

The correct answer is advertising, which encompasses various promotional activities aimed at informing and persuading customers about products or services. Advertising utilizes different media channels such as television, radio, online platforms, and print to reach a broad audience. The primary goal of advertising is to create awareness and generate interest among potential customers, ultimately leading to increased sales.

Sales primarily refer to the transactional activities involved in selling products or services, while networking focuses on building relationships and fostering connections that can lead to business opportunities. Branding involves creating a unique identity for a product or service in the minds of consumers but does not specifically emphasize the act of informing or persuading as advertising does. This distinction highlights why advertising is the most appropriate term in this context.