Which term is used to describe the assessment of key competitors in market segments of interest?

The term that specifically describes the assessment of key competitors in market segments of interest is Competitor Analysis. This process involves identifying and evaluating the strengths and weaknesses of current and potential competitors. By conducting a thorough competitor analysis, businesses can understand market dynamics, gauge their own competitiveness, and make informed strategic decisions. Competitor analysis helps in recognizing opportunities in the market and identifying threats posed by existing competitors, therefore directly influencing a company's strategy and positioning within the market.

Market Opportunity Analysis focuses more on identifying potential markets and niches for growth rather than specifically assessing competitors. SWOT Analysis is a broader framework that evaluates a company's strengths, weaknesses, opportunities, and threats but does not focus solely on competitors. Market Analysis encompasses a wider scope, including the overall market conditions, trends, and consumer behavior, rather than focusing specifically on competitor assessment.