Which term is often confused with total sales but actually accounts for costs?

The term "Net Revenue" is correct because it refers to the income generated from sales after accounting for returns, allowances, and discounts. Unlike total sales, which represents the gross volume of sales without deducting any associated costs, net revenue provides a clearer picture of the actual income retained by a business from its sales activities.

This concept is vital for understanding a company's financial health, as it reflects the revenue that remains available to cover operating expenses, invest in growth, or contribute to profits. Identifying net revenue helps stakeholders assess how well a business manages its pricing strategy and sales operations while considering the impacts of discounts and returns on overall sales figures.