Which of the following is NOT a component of the marketing mix?

The marketing mix is a foundational concept in marketing that encompasses several key elements used to promote and sell products effectively. These elements are commonly referred to as the "4 Ps": Product, Price, Place, and Promotion.

In this context, the correct answer identifies "Profit" as the component that does not belong to the marketing mix. While profit is an important goal of marketing efforts, it is not one of the fundamental tools or strategies marketers leverage to design their campaigns or sell their products. Instead, profit is typically an outcome of the effective use of the marketing mix.

The other components—Product, Price, and Place—are essential elements that marketers must consider when developing a strategy. The product involves what is being offered, price refers to the amount customers are charged, and place pertains to the distribution channels used to deliver the product to the customer effectively. Thus, "Profit" is distinct from these actionable components, emphasizing that it is the end goal of implementing a successful marketing strategy rather than a part of the strategy itself.