What word selection strategy focuses on the emotional impact of language?

The correct answer, emphasizing positive words, highlights a word selection strategy that aims to create an uplifting or motivational emotional response from the audience. By incorporating positive language, the speaker or writer can foster a more optimistic tone, encourage engagement, and evoke feelings of happiness, trust, and encouragement. This strategy is particularly effective in business communication, marketing, and motivational contexts, where the goal is often to inspire action or build rapport with the audience.

Positive word choice can significantly enhance the effectiveness of communication, as it helps to establish a connection and can make the message more persuasive. In contrast, a focus on negative words could evoke defensive reactions or pessimism, while complex terminology may alienate the audience if it is not understood. Omitting strong language may result in a lack of impact or urgency. Thus, the emphasis on positive words is a strategic approach that aims to maximize the emotional resonance of the message.