What term refers to an emblematic design adopted by an organization to identify its products?

The term that refers to an emblematic design adopted by an organization to identify its products is a logo. A logo serves as a visual representation of a brand and often includes symbols or text that are distinctive to the organization. It plays a crucial role in branding by creating immediate recognition among consumers and conveying the essence of the brand's identity. Logos can be simple or complex, but their primary function is to act as a shorthand for the values and characteristics of the organization, making them a vital part of marketing and brand strategy.

In contrast, a brand name refers to the verbal identity of a product, while a tagline is a phrase meant to encapsulate the brand promise. The term symbol might be broader and not specifically denote the designed graphical representation that a logo implies. Logos are specifically designed for visual impact, making them essential in differentiating a company's products from its competitors.