What term is used to describe catchy phrases that identify a product or company?

The term "slogan" refers to a memorable and catchy phrase specifically designed to encapsulate the essence of a product, brand, or company in a way that is engaging and easy to remember. Slogans are often used in advertising to promote brand loyalty and help consumers associate certain values or emotions with the product or company. For example, a slogan can convey a brand's promise or unique selling proposition, making it a powerful marketing tool.

While other terms like "jingle," "brand name," and "catchphrase" might seem similar, they serve different purposes. A jingle typically refers to a short, catchy song used in advertisements, brand names are the actual titles of products or companies, and a catchphrase, while often memorable and humorous, does not necessarily have the marketing intent that a slogan carries. Thus, the most accurate term for a catchy phrase that identifies a product or company is "slogan."