What term describes the relationship between benefits and the sacrifices made to obtain them?

The term that describes the relationship between benefits and the sacrifices made to obtain them is customer value. Customer value refers to the perception of what a product or service is worth to a customer versus the alternatives. It encompasses the benefits that the customer receives from using the product or service and weighs them against the costs incurred, such as price, time invested, and other sacrifices.

In essence, customer value is a key concept in marketing that helps businesses understand how to enhance the attractiveness of their offerings. By maximizing the perceived benefits and minimizing the sacrifices, companies can increase customer satisfaction and loyalty. This understanding is critical for developing effective marketing strategies and improving product design.