What term describes the communication that occurs between a business organization and external entities such as customers or suppliers?

The term that describes the communication occurring between a business organization and external entities, such as customers or suppliers, is external communication. This form of communication is crucial for fostering relationships, conveying information about products or services, and engaging with stakeholders outside the organization.

External communication includes any messages shared that aim to inform, persuade, or build rapport with these external parties. It can take various forms, including marketing materials, customer service interactions, sales presentations, and public relations communications, all of which are essential for the overall success and visibility of a business.

Internal communication, in contrast, pertains to dialogue within the organization itself, such as interactions among employees or departments. Formal communication suggests a structured and official manner of sharing information, often adhering to set protocols, while informal communication relates to casual or unstructured exchanges. While all types of communication play important roles within a business structure, the specific focus on external communication highlights interactions that are crucial for the company's outreach and relationship management.