What is the term for the mistake of focusing more on specific products than on the benefits provided by those products?

The correct term for the error of concentrating excessively on specific products rather than on the broader benefits those products offer is known as Market Myopia. This concept emphasizes the importance of understanding the market from a broader perspective, focusing on consumers' needs and the solutions that products provide rather than the products themselves.

When businesses fall into the trap of Market Myopia, they may ignore critical changes in consumer preferences and market demands, leading to a disconnect between what they offer and what customers truly value. This oversight can hinder innovation and result in lost opportunities, as companies may struggle to adapt to changing market conditions.

In contrast, the other terms mentioned, such as Product Myopia, Service Myopia, and Customer Myopia, reflect different aspects of business focus. Product Myopia emphasizes a narrow focus on a product rather than its usage or context, Service Myopia pertains to neglecting the overall customer experience when fixated solely on service features, and Customer Myopia typically relates to an insufficient understanding of customer needs. While they may describe specific situations, they do not encompass the broader concept of Market Myopia, which highlights the necessity of adopting a market-oriented view.