What is defined as a statement of what is to be accomplished through marketing activities?

A statement of what is to be accomplished through marketing activities is best defined as a marketing objective. Marketing objectives are specific, measurable goals that direct the overall marketing efforts of a business. They typically focus on achieving desired outcomes such as increasing sales, expanding market share, or enhancing brand awareness within a specified timeframe. By clearly defining what a company wants to achieve through its marketing activities, these objectives guide the development of strategies and plans to ensure that marketing efforts are aligned with the overall business goals.

In contrast, a marketing strategy encompasses the broader approach and methods used to achieve those objectives. A marketing plan details the specific tactical actions and budget allocations necessary to implement the strategy but does not in itself define what the intended achievements are. Lastly, marketing goals tend to be broader and often relate to long-term aspirations rather than the specific achievements outlined in marketing objectives.