What goal does social marketing orientation prioritize in addition to customer satisfaction?

Social marketing orientation extends beyond merely focusing on customer satisfaction by also prioritizing the preservation of societal and individual interests. This approach integrates social and ethical considerations into marketing strategies, emphasizing the importance of addressing the broader impact of business activities. By considering societal welfare, businesses aim to create long-term value, establishing a connection between their marketing practices and the well-being of the communities they serve. This orientation encourages organizations to think about how their products and practices affect society and the environment, striving for a balance between achieving business objectives and contributing positively to the world. This included perspective aligns the company's goals with the greater good, making it a fundamental aspect of social marketing.