What fraction of the workforce do marketing activities typically account for in a business?

In many businesses, marketing activities generally encompass a significant portion of the workforce compared to other functions. The correct option suggests that marketing activities typically account for a fraction ranging from one-third to one-fourth of the workforce.

This estimate reflects the breadth of tasks associated with marketing, which include market research, advertising, sales strategies, digital marketing, customer relationship management, and branding. These efforts require a dedicated team and often involve a diverse skill set aimed at reaching consumers effectively.

The choice indicating this fraction effectively encapsulates the reality that as markets become increasingly competitive, businesses often allocate substantial resources toward marketing to ensure they can effectively engage their target audience and drive sales. Thus, this option aligns well with common practices observed in various industries where marketing is prioritized to fuel growth and establish a brand presence.