What does 'connotation' refer to in communication?

In communication, 'connotation' refers to the emotional association connected to a word, which goes beyond its literal definition. Words often carry additional meanings or feelings that are influenced by context, cultural significance, and personal experiences. For example, the word "home" typically connotes feelings of warmth, safety, and belonging, while "house" may refer simply to a physical structure without the emotional implications.

This distinction is vital in effective communication, as understanding the connotations of words can influence how messages are received and interpreted by others. Recognizing these subtle emotional connections allows communicators to convey their intentions more clearly and to engage their audience on a deeper level.