What concept refers to organizing resources in a business to attract new customers?

The Total Marketing Concept emphasizes the idea of aligning all aspects of a business's resources and strategies to meet customer needs effectively. This approach encompasses a broad view of marketing—beyond just selling products or services directly. It aims to create a comprehensive strategy that targets potential customers by understanding their preferences, behaviors, and trends in the market. By doing so, a business can develop consistent messaging, product offerings, and customer interactions that not only attract new customers but also retain existing ones.

The Total Marketing Concept integrates various marketing disciplines such as market research, advertising, sales, and customer service to ensure that the business can deliver value effectively. This holistic approach is crucial for appealing to and retaining customers in a competitive landscape, thus enhancing the company's ability to attract new clientele.

In contrast, Market Positioning focuses on how a business differentiates itself in the marketplace, Competitive Analysis examines rivals and their strategies, while Customer Relationship Management centers on managing and improving relationships with existing customers rather than attracting new ones. Each of these concepts plays a vital role in marketing, but the Total Marketing Concept most directly addresses the organization of resources specifically to draw in new customers.