What best describes social marketing orientation?

Social marketing orientation is best described as meeting customer needs while considering societal interests. This approach goes beyond just satisfying consumer demands; it also involves recognizing and addressing the broader impact of business practices on society. By integrating social concerns into the marketing strategy, businesses can create value not only for themselves but also for their customers and the community at large.

This orientation encourages companies to think about the long-term effects of their actions, ensuring that they promote products and services that have a positive social and environmental impact. Consequently, organizations adopting this approach aim to balance profitability with societal well-being, fostering a more sustainable and responsible business model.