What aspect of marketing focuses on the benefits and experiences provided by products?

The focus on the benefits and experiences provided by products aligns with the concept of marketing myopia. Marketing myopia is a perspective that occurs when businesses become too focused on their product features rather than the broader benefits and experiences that their products can provide to customers. This narrow view can lead to missed opportunities because it neglects the importance of understanding customer needs and experiences. By prioritizing the value and benefits that products offer, companies can build stronger relationships with their customers and enhance their overall marketing strategies.

In contrast, product features emphasize the physical attributes or specifications of a product, rather than its benefits. Customer relationships revolve around the management of interactions and value exchanges between customers and brands, which also connects to benefits but is not the core focus here. Marketing strategy is the overall plan for promoting and selling products, incorporating various elements including target audience, pricing, and distribution, but may not center exclusively on the benefits and experiences of products.