What aspect of education does DECA focus on for its members?

DECA is an international organization aimed at preparing emerging leaders and entrepreneurs in marketing, finance, hospitality, and management in high schools and colleges. The focus on educational and leadership development activities is central to DECA's mission. These activities include various competitions, conferences, and workshops that foster skills in business management, networking, and project management, thus enhancing members' overall leadership capabilities.

While components such as public speaking, sales techniques, and aspects of marketing are included in DECA's offerings, they are all part of a broader framework aimed at comprehensive professional development. DECA’s diverse programming emphasizes experiential learning through participation in competitive events and collaborative projects, contributing significantly to the personal growth and leadership skills of its members. This holistic approach distinguishes DECA as a vital organization in education and career readiness.