What are the six principles of word selection associated with effective communication?

The six principles of word selection associated with effective communication emphasize clarity, specificity, strength, positivity, and originality in language. Choosing understandable words is foundational, as the primary goal of communication is to ensure the audience comprehends the message. Being specific enhances clarity and helps convey precise information, which is crucial in ensuring that the audience grasps the exact meaning intended by the speaker or writer.

Selecting strong words engages the audience and adds impact to the message, making it more memorable and persuasive. Furthermore, emphasizing positive words contributes to a constructive tone, fostering a more favorable reception among the audience. Finally, avoiding clichés prevents the message from sounding stale or uninspired, allowing for a more authentic and relatable communication style.

Together, these principles form a robust framework for effective communication that resonates with the audience while maintaining clarity and engagement.