In effective communication, what viewpoint should the sender consider?

In effective communication, it is essential for the sender to adopt the you-viewpoint, which emphasizes the needs, interests, and feelings of the receiver. By focusing on the receiver's perspective, the sender can tailor their message in a way that makes it more relatable and engaging. This approach fosters better understanding and rapport, as it aligns the message with what is most important to the audience.

When the sender considers the receiver's perspective, they can frame their message using language that resonates and addresses the concerns of the recipient. This not only enhances the likelihood of the message being received positively but also encourages a two-way communication flow, where the receiver feels valued and understood.

In contrast, focusing solely on the sender's perspective or a neutral viewpoint can lead to messages that may be too self-centered or lacking in emotional connection, which might not fully engage or inform the receiver. Consequently, adopting the you-viewpoint improves clarity and effectiveness in communication, fostering stronger relationships and more productive interactions.